【Dear Utol (2025): Week 8 Highlights Episode 45】 -

LONDON -- Apple unveiled its latest line of MacBook Pros at its HQ in Cupertino,Dear Utol (2025): Week 8 Highlights Episode 45 California on Thursday.

However, across the pond it wasn't the product's new features that were causing customers to do a double-take -- it was the Brexit-inflated price.

SEE ALSO: Watch the full keynote from Apple's MacBook event

Similar to the iPhone 7 launch in September, the UK experienced an increase in the price of this newest generation of the Fruit's iconic laptop that is several hundred pounds more than previous years.

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To put that in perspective, the newly released 13-inch MacBook Pro (without a Touch Bar) costs £1,449, while the previous standard model started at £999. The basic 15-inch used to cost £1,599, but now the base price for a new generation 15-incher starts at £2,349.

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What's more, earlier generation products saw a price bump, too. For example, the older 13-inch MacBook Pro (previously £999) will now be sold for £1,249. The price increase applies across several different lines, including Mac minis and the iMac desktop series.

The price differential for Brits isn't part of a dastardly ploy by Apple to swindle the UK, however:

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In fact, Apple products have seen a price bump worldwide, but the UK has been hit particularly hard, likely due to the plunging value of the pound following the results of the EU Referendum this past June.