Chinese online question-and-answer platform Zhihu released its unaudited financial results for the first half of the 2023 fiscal year on male auto-eroticismAugust 23, showing that in the first half of the year, Zhihu’s revenue reached RMB 2.04 billion ($281 million). The figure reflects a year-on-year increase of 29%, a lower growth rate than the 41% year-on-year increase during the same period of 2022. Of its total income, revenue generated from marketing reached RMB 800 million ($111 million), a 13% year-on-year decrease. The company’s revenue from paid membership reached RMB 900 million ($125 million), marking an impressive 83% increase year-on-year. In an additional income stream, Zhihu offers vocational online training to users. Revenue from this sector reached RMB 250 million ($35 million), showing 194% growth year-on-year compared to the RMB 85.67 million ($11.8 million) it earned in 2022. In the second quarter of this year, average monthly active users on the Zhihu platform totaled 109.4 million, according to the company’s financial report. [Zhihu filing, in Chinese; 36Kr, in Chinese]
